What is AI Readiness?
AI Readiness refers to how well your online presence can be understood by AI systems. This includes chatbots like ChatGPT, voice assistants like Siri and Alexa, and AI-powered search features like Google's AI Overview.
When these systems can clearly understand what your business does, they can recommend you to potential customers. When they can't, you become invisible to this growing discovery channel.
Why Does This Matter?
The way people find businesses is changing. Instead of just typing keywords into Google, people increasingly ask questions:
- "Who can fix my leaking roof in Sandton?"
- "What's the best Italian restaurant near me?"
- "Find me an accountant who specialises in small businesses"
AI systems answer these questions by looking for businesses that clearly state what they do in a way machines can understand. If your website only has marketing fluff and vague language, AI systems struggle to determine what you actually offer.
The Problem: Human vs Machine Reading
Humans and machines read websites very differently. Humans understand context, metaphors, and implications. Machines need explicit, structured information.
